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Plan Book [pic] [pic] EXECUTIVE SUMMARY The Pepsi-Lipton Tea union development of an publicize and promotion pattern has as its first objective to earn its first-ever Lipton Sparkling thou Tea in United dairy Farmers stores of primeval Ohio. The Partnership is a critical point venture amidst Pepsi-Cola North America Beverages and Unilever. Venture created to expand importantly the marketing and distribution in selected markets of Unilevers range of Lipton ready-to-drink (RTD) teatimetimes. The Launch dresser has positive a comprehensive advertising and promotion plan to stupefy the first-ever Lipton Sparkling Green Tea, a new(a) ready-to-drink proceed of putting green tea, in the United Dairy Farmers stores of central Ohio. Lipton Sparkling Green Tea brings to get downher the great mouthful and the goodness of tea that are trademarks of Lipton Ice Tea, with the fun and froth of a soda. bloody shame Barnard, VP/GM, Pepsi-Lipton Tea Partnership [pic] 1. web site ANALYSIS RTD Tea Industry Green tea is a segment of the RTD tea pains. Reported gross revenue of RTD teas stretch out social class were $ 1,042.

4 millions of dollars, having green tea as the most popular swallow with the heights routines of new products. The ordinary families consumption of RTD tea beverage is 3.2 times per week, number that has been reduced as a issue of the deterio esteemd economy that forces families to brewage tea at home. In 2006, the industry showed the heights res ult percentage, 26.2%, since 2003. However, ! the industry has experienced a drastic change in 2008 with a decline growth of -1.8%. For Lipton, this experience in the industry has not been different. Lipton reported sales of $ 236.3 million dollars in 2008 with a decline growth of -3.4% from 2007. Conversely, concord to Lipton, green tea has been the instant(prenominal) segment of the RTD tea category, with an average annual growth rate of 16.5% with Lipton tea as the major driver of this...If you want to get a full essay, ordinance it on our website: OrderCustomPaper.com

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