Swot Analysis of Apple Computer Inc.

SWOT ANALYSIS OF APPLE COMPUTER INC. Strengths Brand target to: The apple commemorate is well regarded amongst most consumers. orchard apple tree similarly enjoys a high level of send awareness and brand recognition for its proceedss throughout the markets in which it operates. globular Presence: orchard apple tree has opened more than than devil hundred retail repositions located worldwide. At the quantify that apple has opened its first retail stores in 2001, analysts predicted that apple would report huge losses and shut the store deep down two years. However, Apples retail stores contributed an estimated $200 million, 15 to 16 percent of its profits its during the past two years. Apple believes that the more people can touch an Apple product and see what it can do with their own eyes, the greater the potence market share. In addition, the stores provide free mathematical root workshop, personal training, and personal assistance for Apple guests. Focus on I nnovation: Apple was named by Business Week as the most innovative company for the third years in a row. Apples focus on rear end has helped it maintain a competitive advantages and marketing prowess over other industry players that have historically been much stronger than Apple.

pencil eraser marketing strategies: In 2003, Apple was awarded Advertising Ages Marketer of the course for its upbeat, original, and, memorable advertisements for both its iPod and iTunes. Apple has been hailed as one of the muck marketers by many different sources and has had a reputation everywhere the years of being brand that can gai n node through its well-thought-out and car! e sufficienty executed marketing strategies. Strategic tipple card (Steve Jobs): Steve Jobs is considered to be the most important person in Apples history and the companys present. non simply has he founded Apple Computers, but he in any case protected it from the brink of disaster when he returned as chief operating officer in 1997. Steve jobs is essential to the public relations and promotional side of Apple, expecially with the iPod. He maintains relationship with the...If you want to get a full essay, come out it on our website: OrderCustomPaper.com

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