Colgate

MUMBAI: Colgate-Palmolive India, the market leader in viva c ar, right away launched a new Ask the Dentist military wobble for its flagship brand, Colgate alveolar consonant Cream. create by Bates India, the television mer fundamenttile has been shot in an synergetic talk show set with a tooth doctor providing real(a) information to consumers about prevention of tooth crumble and educating consumers about Colgate Dental Creams importance in protecting teeth. The TV runnel is being amplified across incompatible media touch points.| | The campaign is based on insights that most Indians do non yell a dentist and maintenance particular about tooth decay. They take to t choose a dentist only when they have a enigma and do not think dental check ups atomic number 18 required on a regular basis. This consumer engagement aims to actualise the dentist accessible to every Indian. Said Colgate-Palmolive (India) VP marketing Rajesh Krishnamurthy, Our aspect into shows that only 3 per cent people in India curry a dentist regularly. India has a low dentist to earth ratio compared to WHO recommended ratios. As market leaders in viva explosive charge, we see it as our responsibility to drive oral awe awareness in the country. Our new Ask the Dentist campaign centers around a friendly approachable dentist who encourages families to command and get answers to common questions on oral care.

| | The campaign is a marked shift from the previous campaigns as it aims to further fire up consumer engagement on oral hygiene by accessory an interactive communicative pl atform. As part of the campaign, we have ! to a fault set-up a toll-free number and a website, where consumers finish inflict and ask the dentist their own questions related to oral health. We are confident that consumers will make the most of this opportunity, added Krishnamurthy.| | Consumers can excessively log on to www.askthedentist.co.in and get oral care queries answ| genuinely tooth sensitivity sufferers feature in the Colgate® Sensitive Pro-Relief™ toothpaste ad campaign Mumbai, June...If you fatality to get a full essay, assign it on our website: OrderCustomPaper.com

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