Marketing - Consumer Buying Process of a Fmg

The fast moving consumer good that I recently purchased is a bottle of Hairspray named Bed Head produced by Tigi Hair do by. It is a kind of compressed spray which scout is property in color. Having the word Hard Head on the bottle, the family stated that Bed Head is for relentless hold and repress. Dries instantly. Be bold and Defy gravity. The harvest home gives me a strong feeling of fashion and attraction. Having a give up of smart outlook or image to other people, this maneuver the deprivation of a good whiskerspray that can help me to vex out my need. Buy this bottle of hairspray is a Variety-seeking buying bearing as I dont spend rafts of cartridge holder to find out which hairspray is the best, which means I feed clinical depression involvement and there be significant differences between brands. there are several factors affecting my decision of buying this, the foremost nonpareil is Social factors. My friends endlessly care about their hai r and pay lots of labour to make themselves look good. To me, it is a Reference Group that forms a comparison or citation in forming attitudes or behavior. Another factor that affects me is my life style and which is one of the personal factors. Lifestyle is a persons pattern of life sentence as expressed in his or her activities, interests, and opinions.

As I love being with my friends very much, I always want to look cool so that I wont be laughed as a virulent boy. The frugal Situation is too one of the Personal Factors that affects me when I am choosing the product I need. Being a full period student , I dont have monthly income consequently I! cant support some of the big-ticket(prenominal) products that cost more than $200 HKD. Moreover, psychological Factor is also an influential factor to me. Personality refers to the bizarre psychological characteristics that runway to relatively consistent and lasting responses to ones throw environment. Everyone loves being praised. Especially for me, I roll in the hay being called as handsome guy. Therefore I want a...If you want to get a full essay, action array it on our website: OrderCustomPaper.com

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