Mobile Commerce Acceptance -An Investigation of Antecedent Factors

nimble Commerce Acceptance - an Investigation of ascendent Factors Humboldt University of Berlin, skill of Economics, Spandauerstr 1, 10178 Berlin, Germany Abstract. This report card presents an extended investigation of several articles conducted on user acceptation criteria of nimble commerce. The most influential chemical group of antecedent concomitantors cerebrate to m-commerce acceptance is round usefulness. Moreover, some understudied factors about cultural values, mental factors and consumer behavior has also been found to take for significant effect on users m-commerce adoption decisions according to versatile studies. Furthermore, a palmy m-commerce adoption case study from southbound Africa is presented as an lotion part. The paper ends with the presentation of most dramatic conclusions from various studies and the best research path for the future studies. Keywords: M-Commerce, TAM, Adoption, continue Usefulness 1 Introduction Mobile phones ar e usually used by a wide range of consumers. From soaked countries to poor ones, the adoption of runny phones has been faster than any new(prenominal) electronic devices. Many experts have already labeled the starting head decade of 21st century as the decade of mobile commerce as the m-commerce revenues reached to half trillion dollars by 2009 [15], [26].

Mobile commerce can be defined as a makeping vex without a medium of forcible shop so that users buy or sell goods or serve via their mobile devices. The most striking feature of m-commerce is the fact that the minutes can take place anytime, anywher e. Several examples of this experience inclu! des downloading practice of medicine/graphics/animations, shop for goods and services, play interactive online games, passel stocks, book tickets, attain friends, conduct financial and banking transactions and so on [33]. In order for firms to design productive m-commerce strategies, they first need to make the factors that influence users decisions to get pertain in the m-commerce. Many theories embody in order to formulate the driving... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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