Toyota Production System -Business and Marketing Strategy, Swot Analysis and Its Implementation Plan

exitg Contents Executive Summary *Toyota usefulness Management and Project Implementation invention* Report provides the complete contentmary of Toyota and its Production System. The newspaper includes the brief history about organisation and consists of a comprehensive definition about Toyota Production System (TPS). Further we thrust analysed the Business and selling strategy of the Toyota and performed the SWOT abridgment in pasture to gain the strengths, weaknesses of the organisation and too threats to the organisation.The information that had been gathered via various sum of the overall Business functioning of Toyota has been transformed lifelikely into approach pattern that helps us to amaze a relegate picture of Toyotas subscriber line. Blueprint of Toyota has been embed as a study part of the report. On the basis of synopsis and blueprint a repealure final cause has been give voiced to see the stick out in a new location.The Project plan has be en pay backed using MS Project and report encompasses the Activity on Node plat ( assoil elaborate Diagram) and Gantt graph to give a detail explanation of the pop imposeation by breaking down the performance work out into opposite phases. Finally the report includes financial statements that include the Balance Sheet and interchange Flow tabloid to implicate the financial transactions and damage the project would imply on organisation for starting a new venture in Melbourne.The role of this report is to Analyse a Service Industry, its Business and merchandising strategy, rail a blueprint, devise a project plan and financial figure for successful implementation of the caller in Melbourne using various statistical and organizational information available. History and Background Toyota travel Corporation is a multinational company headquartered in Japan and it is one of the best railway railway motor gondola selling companies in the world. The company was founded in th e year 1937 by a successful backingman Mr.Kiichiro Toyoda. 1 Toyota Group is the largest group of industries in the world. Toyota Industries widens and manufactures railroad carmobiles and automobile-related products, such as vehicles, engines, car air-conditioning compressors, car electronics components and devices, and stamping dies. In the vehicle and engine businesses Toyota has achieved a top-class train of graphic symbol and productivity within the Toyota Group and is contri entirelying to Toyota labour Corporations car work. 9 Toyota employs the expertise it has mainly accumulated through its automobile manufacturing business to grapple business in a variety of other fields including housing, finance, communications, GAZOO, marine, and biotechnology and afforestation. 10 schoolbookual matterlist-item Toyotas wariness philosophy has evolved from the companys origins and has been reflected in the terms Lean Manufacturing and exactly In Time Production, which it wa s instrumental in developing.The Toyota Way has four components long thinking as a basis for management decisions. A action for problem-solving. Adding value to the organization by developing its people. Recognizing that continuously solving reference problems drives organizational learning. The Toyota Way incorporates the Toyota Production System. 2 school school school textbookbookbook editionbookbookbooklist-item Toyota has long been recognised as an industry leader in manufacturing and production.Regardless of the origin, the principles, expound in Toyotas management philosophy, The Toyota way, are as sustains Base your management decisions on a long-run philosophy, even at the expense of short-term purposes Create continuous process flow to bring problems to the surface Use pull systems to avoid overproduction Level out the workloadBuild a culture of fish fillet to fix problems, to get quality right the starting time standardize tasks are the foundation for continuous improvement and employee empowerment Use ocular control so no problems are hidden Use only if reliable, well tested technology that serves your people and processes Grow leaders who thoroughly understand the work, lodge the philosophy, and teach it to others 10. Develop exceptional people and teams who follow your companys philosophy 11.Respect your extended network of partners and suppliers by challenging them and helping them improve 12. Go and see for yourself to thoroughly understand the situation (genchi genbutsu) 13. Make decisions slowly by consensus, thoroughly considering all options implement decisions rapidly 14. Become a learning organization through pertinacious reflection and continuous improvement 2 Business and Marketing Strategy text bookmarker texttoc-mark-start textbookmark texttoc-mark-start textbookmark texttoc-mark-start textbookmark texttoc-mark-start textbookmark texttoc-mark-start textbookmark texttoc-mark-start textbookmark texttoc-mark-st art texttoc-mark-end texttoc-mark-end texttoc-mark-end texttoc-mark-end texttoc-mark-end texttoc-mark-end texttoc-mark-end textbookmark texttoc-mark-start textbookmark texttoc-mark-start textbookmark texttoc-mark-start textbookmark texttoc-mark-start textbookmark texttoc-mark-start textbookmark texttoc-mark-start textbookmark texttoc-mark-start texttoc-mark-end texttoc-mark-end texttoc-mark-end texttoc-mark-end texttoc-mark-end texttoc-mark-end texttoc-mark-end textlist-itemToyota adopted series of sphericalization strategies to become a formidable competition in the global automobile grocery from be Japans number one car maker. The Business strategies project evolved over the years to hold its global development and drive through all the steam in mist of challenges. Business Strategy currently pursued by Toyota has been described in detail Growth Strategy by region- trading operations tailored to various conditions in each region Hybrid fomite (HV) Strategy The strategy is to become number 1 selling automaker in HV marketplace. Thus motive is to increase loanblend vehicle and unit of measurement supply capacity and making HV systems smaller and lighter and thereby decrease the make up. Management Foundation Strategy* This is a anomalous strategy creation adopted by Toyota for self improvement. The Binding reasons for developing these strategies are improve quality, reducing cost and developing human resources. textlist-item textlist-item Toyota has been crisply pursuing trade strategy to effectively implement the business strategy. Toyotas successes are largely due to its ability to bring up growth opportunities and develop marketing strategies to go them. Firstly, they achieved great market penetration by marketing their cars as displace-efficient, well-built alternatives to the gas-guzzling, problem-prone American cars.Secondly, Toyota was also able to identify new opportunities for market development and spent time on product developm ent to pat into these markets. The results of Toyotas product development were the creation of Lexus and Scion, brands that both offered a unique line up of cars, a unique brand philosophy, and services that come out the luxury and youth market. Third, in spite of their successes in capturing new markets and achieving greater market penetration, Toyota occasionally downsizes their products such as the Celica and MR2. The goal was to make divergence using sophisticated, normal way while still encompassing luxuries of ordinary life. Toyota adopted marketing strategies to brand their car among the place segmented market. 8 Marketing Strategy for YouthToyota focuses mainly on the youth market by advertising through youth-oriented media (Rolling Stone, MTV, late-night programming), creating a flashy website to highlight their brand philosophy, and sponsoring live concerts. Not only does it specifically target the young buyers, but they also simplified their sales tactics by offerin g no-haggle pricing, which means that Scion dealers forget not be allowed to negotiate prices or pressure a potence customer into buying, and giving their customers a high degree of vehicle customization. Because of these marketing tactics, Toyota was not only able to bring in younger customers but it also encouraged Honda and Nissan to consider introducing youth-oriented cars into their line up. 7 Marketing Strategy for USToyota and other Japanese carmakers acutely marketed their cars to Americans as being fuel-efficient, environmentally friendly, and having better build quality than American cars. In addition, Toyota marketed their cars as being hip joint and fun with memorable slogans like, you asked for it, you got it, Toyota, and with commercials involving young Toyota drivers jumping in the air. Toyota also dogged to create a new brand because they had a reputation of being a company that only offered fun and fuel efficient compact cars. Hence they decided to launch a ne w car with baleful emphasis towards quality customer service. They also focussed on major(ip)(ip) metropolitan cities in US in piece to maximize their revenue. 8 To sum up, Toyota is a great case study on how a company should develop, identify, and evaluate market opportunities and how to develop the right products and marketing tactics to capture such markets. SWOT Analysis Toyota Motor Corporation SWOT analysis company profile is the essential source for top-level company data and information. Toyota Motor Corporation- SWOT Analysis examines the companys key business grammatical construction and operations, history and products, and provides summary analysis of its key revenue lines and strategy. SWOT analysis provides a study of major internal and external factors actuateing Toyota Motor Corporation as well as breakdown and examination of direct product revenue streams of Toyota Motor Corporation. 4 StrengthsGlobal organization, with a strong external position in 170 countr ies worldwide. High financial strength (1997, sales turnover, ? 131,511 million), sales growth of 29. 3%. Strong brand image establish on quality, environmental friendly (greener), customized range. Industry leader in manufacturing and production. Maximizes value through efficient lean manufacturing approaches (e. g. Total Quality Management) and JIT (Just in Time) manufacturing and inaugural mover in car research and development. Excellent penetration in key markets (US, chinaware, EMEA) and now the second largest car manufacturer in the world, majestic Ford. Weakness Japanese car manufacturer seen as a inappropriate importer. Production capacity.Toyota produces most of its cars in US and Japan whereas competitors may be more strategically located worldwide to take advantage of global efficiency gains. Some criticism has been do due to large-scale re-call made in 2005, quality issues. Opportunities Innovation -first to develop commercial mass-produced hybrid gas- galvanizing vehicles (gas and electric), e. g. Prius model. Based on advanced technologies and R&D activity. With oil prices at an all time high this investment and widening of product portfolio fits consumers looking to alternative sources of fuels away from gas guzzling cars. To expand more aggressively into new segments of the market. The launch of Aygo model by Toyota is intended to take market share in youth market.To produce cars which are more fuel efficient, call for greater performance and less impact on the environment. To develop new cars which respond to social and institutional needs and wants. The development of electric cars, hybrid fuels, and components reduces the impact on the environment. Toyotas Eco-Vehicle Assessment System (Eco-VAS) has helped in production, routine, and disposal. Continued global expansion especially in the emerging markets e. g. China and India, Russia, where population and demand is accelerating. Threats Saturation and increased competition, inten se marketing campaigns change magnitude competitive pressures.Shifts in the exchange rates affecting profits and cost of raw materials. Predictions of a downturn in the economy e. g. recession, leave alone affect car purchases (especially new cars). As household budgets tighten this could lead a decline in new car sales and possible rationalization of dealerships. Changing demographics e. g. number of large families is declining. Undermining the demand for large family cars. Changing usage families using the car less for taking children to schools. Home deliveries. Businesses restricting business travel (tele-conferencing). Governments encouraging alternative forms of transport cycling and incentives to use habitual transport across Europe.Service Blueprint A Services Blueprint is a process design tool which is a flow chart of the business operations. The blueprint for Toyota has been developed using the information available from several(predicate) Toyota websites. The Blu eprint involves all the steps from customer placing an order to delivery of car to customer. The blueprint is explained as follows Customer Actions The various customer action that have been identified are customer placing an order, Checking specifications on internet and enquiring about the exposit of car and placed orders. Final Customer action that has been identified is customer receiving the car and documents pertaining to car.The identified Onstage customer actions are the different requital details that pull up stakes be available after customer places the order and also Customer Representatives that will be answering the customers queries regarding the current term of production stage i. e. whether car is in assembly stage or the car is still in welding stage or in delivery stage. Backstage impinging Employee Action The Different Backstage Contact Actions that have been identified are the overall manufacturing process and the delivery of car from factory. Again the manu facturing process is depleted down into Building the engine, making the ashes i. e. Press Plant, Welding the different parts of car to the body, Painting the car and ultimately assembling the different sections of car together with the body.Support cognitive process The different Support processes that have been identified are the records of the current production status for a particular customer. The need for carrying out thorough quality check is imperative to satisfy customer satisfaction level and has been identified as a Support process that complements the manufacturing process at every(prenominal) stage. draw order Implementing Project Plan The report encompasses project plan for starting a new venture of Toyota in Melbourne. Project Plan is a critical part in implementation and success of project. The estimated time, cost and resources help us to identify the budget and expected duration of project.The project Plan has been designed to implement a new project for Toyota from gravel by breaking down the whole process from setting up plant to delivery of car into different stages. The project plan also includes the time that will be required for completing the different tasks. The constraints that will affect the various task at different stages has been identified and define in the plan. Following are the relevant activity and its brief description which can be tailored to fit the needs Conceptual The first phase of project is to identify the Business objectives, conceptualising a plan, assessing the place for constructing a plant, staffing requirement and the different requirement for equipments.This again can be broken down into following tasks which consists of to a higher place mentioned subtasks textlist-item textlist-item textlist-item textlist-item textlist-item textlist-item textlist-item textlist-item textlist-item textlist-item textlist-item textlist-item textlist-item textlist-item textbookmark texttoc-mark-start textbookmark texttoc -mark-start textbookmark texttoc-mark-start textbookmark texttoc-mark-start textbookmark texttoc-mark-start textbookmark texttoc-mark-start texttoc-mark-end texttoc-mark-end texttoc-mark-end texttoc-mark-end texttoc-mark-end texttoc-mark-end textlist-item Following is a brief overview of different activities or task with its subtasks. draw pose textlist-item drawframe Gantt Chart is a graphical representation of the duration of tasks against the progression of time. It is really useful while observe a projects progress. The above Gantt chart helps us to identify the constraints and the tasks that are dependent on completion of other tasks in the overall Toyota project. Hence it helps to visualize the criticality of project and path and the success of project in Melbourne.Note Due to Space constraint we have not been able to include the complete Gantt Chart. textlist-item Activity Network Diagram can be used within Toyota for detailed evaluation planning. under is the screenshot of all major tasks identified in the project plan. drawframe The screenshots attached below are of the tasks broken down into its subtask identified in the Project Plan. drawframe drawframe drawframe Financial Factors of Project and Business The Financial factors play a major role in success of project. The financial factors that have been identified and will be impacting the implementation and success of project are Changes in economic conditions affecting, and the ompetitive environment in, the automotive markets in Australia. Toyotas ability to realize production efficiencies and to implement capital expenditures at the levels and times planned by management. Political instability in the markets of Australia. Toyotas ability to timely develop and achieve market credenza of new products. Fuel shortages or interruptions in transportation systems, labour strikes, work stoppages or other interruptions to, or difficulties in, the employment of labour in the major markets where Toyota purchases materials, components and supplies for the production of its products or where its products are produced, distributed or sold. 6 On the basis of project plan the estimated time, resource requirement and cash flows for carrying out the various activities we have prepared Balance Sheet and Cash Flow for the whole Toyota project. The assumptions that have been made are listed below textlist-item textlist-item textlist-item textlist-item textlist-item textlist-item textlist-item textlist-item On the basis of above assumption we have developed the Balance sheet at the ancestor and end of year and Cash Flow statement at the end of year which is given below Balance Sheet at the polish off of Year Balance Sheet at the End of Year Cash Flow at the End of YearConclusion The Primary goal of the report is to analyse Toyota- the way business is carried out and mechanisms by which it implements different processes. The analysis carried out about its business and marketing strategies helped us to devise the overall project plan for starting a new business in Melbourne. Hence on the above basis we devised blueprint and finally prepared the financial statements. The report has taken into account the various constraints i. e. technological and financial constraints that may affect the success of project. The Project that is stated for implementation is a profitable venture. Hence the wise move will be to implement the project due to huge demand in Australian market. References http//ezinearticles. com/? The-History-of-Toyota&id=2790459 ttp//en. wikipedia. org/wiki/Toyota http//www. toyota. co. jp/en/ir/presentation/2008/pdf/080828presen_1. pdf http//www. researchandmarkets. com/reports/541936 http//wiki. answers. com/Q/What_is_the_swot_analysis_of_Toyota http//www. thefreelibrary. com/Toyota+Announces+Third+Quarter+Financial+Results+-+Net+Revenues+and -a0141766841 http//www. detnews. com/2003/autosinsider/0304/21/a01-141863. htm http//lifeinmotion. wordpress. com /2006/12/23/%E2%80%9Ctoyota-developing-strategies-for-growth%E2%80%9D/ http//www. toyota-industries. com/product/auto/ 10. http//www2. toyota. co. jp/en/business_field/ 11.