Why is old world wine dropping down in uk Essay - 3

Why is old world fuddle-coloured dropping crop up in uk - Essay ExampleDuring the same period the author find that the New World wine has grown by 3.4%, whereas obsolescent World wine has lost the market share by close to 2%.xlivThe wine market in UK has been the central hub of wine collection from all all over the world. Until recently the Old World economies have been leading in the UK wine market for supplying the upright wines. However, with the emergence of the New World wine producers offering a huge array of wine to guide from along with aggressive promotional strategies have overpoweringly grabbed the market from the hands of the Old World wine manufacturers. The Old World countries like France which used to enjoy monopoly for decades in exporting its tradition-rich wines to the UK markets are now existence dominated by the New World economies like Australia with incredible marketing techniques. Factors like poor branding, qualified labelling, inconsistent quality a nd inept promotional dodging have together led to the decline of the Old World wine producers in the UK wine market. To combat this severe threat an intensive reviewing of attitudes towards brands is exactly what is undeniable for the Old World wine producers to recapture the wine market in UK from the hands of the New Wold wine manufacturers. Understanding the consumers needs in todays modern wine market, adopting clear labelling, recognizing the increasingly posh wine supply chain, filling the huge information gaps is exactly what is required from the manufacturers of Old World wines. Hence, it is solitary(prenominal) through the union of innumerable small Old World wine producers reviewing their entire branding strategy that the possibility of their sustainability in the UK wine market prevails.Various European wine producing economies are undergoing tough generation in UK wine market (Harrop, 2006). France, Spain, Italy and Portugal, the leading wine producers of the world are gradually losing their