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TECHNICAL TEACHERS TRAINING INSTITUTE, BHOPAL Workshop on selling of educational Institutes, Programmes and run CORE CONCEPTS OF MARKETING DEFINITION OF MARKETING Marketing is a social dish by which individuals and groups obtain what they contend and want through creating and exchanging products and value with others. (Philip Kotler) Marketing is the analysis, planning, implementation, and control of c arefully formulated programs designed to encounter nigh voluntary exchanges of value with butt markets for the purpose of achieving placemental objectives. It relies heavily on conniving the organizations offering in footing of the tar select markets needs and desires, and on using effective pricing, communication, and distribution to inform, motivate, and patron the markets. (Philip Kotler) KEY POINTS a) Managerial Process involving analysis, planning and control. (The view of merchandising as social process is not of interest to us as managers) b) Carefully formulated programs and not just stochastic actions. (A generosity organization sending volunteers out to collect money this is not marketing, it is selling) c) self-imposed exchange of values; no employment of force or coercion. Offer benefits.

(A museum, seeking members, tries to design a set of benefits that are appealing to potential members.) d) Selection of stooge Markets rather than a quixotic attempt to win all(prenominal) market and be every(prenominal) things to all men. e) Purpose of marketing is to touch Organizational Objectives. For commercial celesti al sphere it is profit. For non-commercial s! ector, the objective is contrary and must be specified clearly. (City wellness Department wishes to restrict diseases and enhance health level. National Safety Council wants to bring mound the death and accident rate in the nation) © indigo whole kit and boodle Chawla, June 2003 Core Concepts of Marketing TTTI, Bhopal f) Marketing relies on designing the organizations offering in terms of the target...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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